Flagship review
Funnel readout session
A half-day sitting over one conversion path, with each drop-off screen on the table in order.
Bring the people who argue about a single path. We print or share the screens in order, mark which event currently stands in for each tap, and write a short readout: where the count inflates, where it vanishes, and which screen the next experiment should actually change.
The session is not a slide deck about “best practice.” It is a timed conversation with one named funnel. You leave with a one-page readout and a photograph of the marked sequence.
Preparation is a screen recording of the path and the last month of counts for each step. If those counts do not exist, commission the measurement review first.