Ghost events from a retired Android screen
An old fragment can keep sending a success event after the visible UI has moved on. Inventory the APK, not only the design file.
From the reviews
Field notes
Short pieces on event names, consent timing, and the charts that mislead after a festive campaign. Written from work we actually sit with.
The silent gap between paywall view and first purchase
Many catalogues record the plan screen and the success receipt, and nothing about the payment sheet that sits between them.
Retention curves after Raya look kinder than they are
A festive campaign fills day-one return. Read the same cohort after the campaign week before you change onboarding.
Consent banners that speak after the first events have already left
On several Malaysian apps we reviewed, the PDPA-facing banner appeared after screen views and an advertising identifier had already been sent.
When one screen has three buttons, name the tap not the mood
A button labelled Continue, Skip, and Remind me later should not share a single ‘engagement’ event. Here is how we write the verbs.